Digital Lifestyles Group
hip-e.comnorthgate.com
management news investors partners contact careers
 

Digital Lifestyles joins forces with Russell Simmons, BET.com, black enterprise and others to empower today's youth with financial literacy. 

Company Supports Russell Simmons’ “Get Your House in Order” Financial Empowerment and Home Ownership Readiness Initiative via connected computers at Howard University

hip-e node showcased as first teen lifestyle computer and entertainment system specifically designed for today’s youth

AUSTIN, TX– October 29, 2004 – Digital Lifestyles Group, Inc. (OTCBB: DLFG), makers of hip-e and Northgate computing products, announced today that it will join forces with Russell Simmons, BET.com, Black Enterprise, MyFICO.com, Chevy Chase Bank, and UniRush Financial Services to participate in Simmons’ “Get Your House in Order” financial empowerment and home ownership readiness event.  Sponsored by Simmons’ company Rush Communications, the event will take place at Howard University during its Homecoming Weekend (October 29 – 30, 2004), and will offer attendees financial seminars, tools and education with an overall goal of assisting African Americans and underserved multicultural families in increasing their rate of home ownership nationally.  Attendees will be able to log on to one of several Northgate computers at the event to learn more about various financial tools and planning resources available to them. In addition, they will get a sneak hands-on preview of hip-e nodes, the world’s first lifestyle computer and entertainment systems inspired by teens and designed to connect with today’s youth.     

“Empowering America’s youth has been central to our mission at Digital Lifestyles, and we’re very excited to support Russell Simmons, Rush Communications and Howard University at the ‘Get Your House in Order’ event,” says Kent Savage, CEO at Digital Lifestyles Group. “By participating in the event, we will be able to contribute to and help educate students, parents, and individuals about the importance of financial literacy.”

Digital Lifestyles will provide technological support at the conference and offer the use of Northgate computers and hip-e nodes to attendees for a fun and interactive way to gain more knowledge about the financial tools, information and services that are available to them in order to learn how they can own the home of their dreams.  The company will also provide several Northgate computers at partner booths throughout the event.

The “Get Your House in Order” event will be held at Howard University, on the second floor of the Blackburn Center on Friday, October 29th and Saturday, October 30th, 2004 from 12pm to 5pm. In conjunction with BET.com, Digital Lifestyles will also donate one of its Northgate desktop computers to an attendee at the event.

“We are extremely pleased that Digital Lifestyles is able to participate with us in this important event,” said Russell Simmons, CEO of Rush Communications.  “The Get Your House in Order initiative provides an excellent opportunity for Digital Lifestyles to use its computer technology to promote financial empowerment through education.”

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company's products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (www.hip-e.com, www.northgate.com), direct sales force, third-party resellers and retail stores. More information about Digital Lifestyles Group is available at www.dig-life.com.

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.