Digital Lifestyles Group selects MWW Group to launch the highly anticipated hip-e™ product line.
MWW’s Award Winning Consumer Marketing Practice to Introduce hip-e – the First Digital Lifestyle Platform Designed Exclusively for Teens
EAST RUTHERFORD, NJ, JULY 29, 2004 – MWW Group(www.mww.com), the nation’s 11th largest public relations agency, announced today that Digital Lifestyles Group (OTCBB: DLFG) has selected the firm as its marketing communications partner for the anticipated launch of hip-e™ – a new line of digital lifestyle hardware and software products tailored to serve the unique needs of the growing and underserved teen market.
MWW Group will apply its extensive consumer electronics and youth marketing expertise to provide strategic counsel and media relations support for the introduction of the new line of products that will seek to define a new “teen computing and digital lifestyle” category within the computer industry.
“hip-e is a dynamic brand and product line that requires a dynamic marketing communications agency with established media relationships and proven success,” said Kent Savage, chairman and CEO of Digital Lifestyles Group, Inc. “MWW Group provides us with the expertise to define hip-e as the teen digital lifestyle product of choice, providing them with the first complete all-in-one solution.”
MWW Group will work closely with AMP Agency, Alloy’s marketing and promotion business, to introduce the hip-e brand on August 11th.
“Our results-driven consumer marketing team is a leader in producing compelling, result-oriented product launches within consumer electronics and youth and lifestyle marketing categories, making us an ideal fit for Digital Lifestyles Group,” said Michael W. Kempner, president and CEO of MWW Group. “Our decades of experience with leading brands like McDonald’s and Nikon provides us with the established media relationships and a proven track record of success to ensure a successful launch of the highly anticipated hip-e brand.”