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Digital Lifestyles Group selects MWW Group to launch the highly anticipated hip-e™ product line.

MWW’s Award Winning Consumer Marketing Practice to Introduce hip-e – the First Digital Lifestyle Platform Designed Exclusively for Teens

EAST RUTHERFORD, NJ, JULY 29, 2004 – MWW Group(, the nation’s 11th largest public relations agency, announced today that Digital Lifestyles Group (OTCBB: DLFG) has selected the firm as its marketing communications partner for the anticipated launch of hip-e™ – a new line of digital lifestyle hardware and software products tailored to serve the unique needs of the growing and underserved teen market. 

MWW Group will apply its extensive consumer electronics and youth marketing expertise to provide strategic counsel and media relations support for the introduction of the new line of products that will seek to define a new “teen computing and digital lifestyle” category within the computer industry. 

“hip-e is a dynamic brand and product line that requires a dynamic marketing communications agency with established media relationships and proven success,” said Kent Savage, chairman and CEO of Digital Lifestyles Group, Inc. “MWW Group provides us with the expertise to define hip-e as the teen digital lifestyle product of choice, providing them  with the first complete all-in-one solution.”

MWW Group will work closely with AMP Agency, Alloy’s marketing and promotion business, to introduce the hip-e brand on August 11th. 

“Our results-driven consumer marketing team is a leader in producing compelling, result-oriented product launches within consumer electronics and youth and lifestyle marketing categories, making us an ideal fit for Digital Lifestyles Group,” said Michael W. Kempner, president and CEO of MWW Group.  “Our decades of experience with leading brands like McDonald’s and Nikon provides us with the established media relationships and a proven track record of success to ensure a successful launch of the highly anticipated hip-e brand.”

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (, , direct sales force, third-party resellers and retail stores. More information about Digital Lifestyles Group is available at

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.