Digital Lifestyles Group
management news investors partners contact careers

Digital Lifestyles and McAfee Inc. team up to help protect America's youth from online threats.

McAfee® and hip-e Provide Teens and their Parents a More Secure and Responsible Computer Experience with Integrated Anti-virus, Firewall, Spam Prevention and Privacy Services

AUSTIN, TX and SANTA CLARA, CA – October 14, 2004 – Digital Lifestyles Group, Inc. (OTCBB: DLFG) and McAfee, Inc. (NYSE: MFE), the leading provider of intrusion prevention solutions, today announced an agreement to provide McAfee consumer computer security services for Digital Lifestyles’ hip-e, the world’s first integrated digital lifestyle computer designed exclusively for teens. With the continued threat of computer-related viruses and other dangers in today’s Internet culture, Digital Lifestyles Group and McAfee have partnered to offer McAfee services integrated within the hip-e hangout on all hip-e nodes and nodebooks and accessible on a no-risk trial basis.

“By offering McAfee’s easy to use, award-winning security solutions, parents and their teens will have peace of mind that both their hip-e and their identity are protected from intruders,” said Erik Smith, Vice President of Business Development and Programming at Digital Lifestyles Group.  “Our teen users asked for this protection and I’m excited that we are able to provide the best solution for them through this relationship.”

Accessible from the hip-e hangout, the McAfee services bundle offers comprehensive protection comprised of software featuring virus protection, firewall, spam prevention, identity protection and content filtering.  hip-e users will simply be able to activate the software from inside the hip-e hangout to gain immediate protection. The McAfee security services will include the following:

McAfee® VirusScan®
McAfee VirusScan provides advanced, real-time protection against known viruses, mass-mailing worms, Trojans, and potentially unwanted programs (PUPs) such as spyware, adware and dialers. It helps protect against the threats that may originate from e-mail, instant messaging, Internet downloads, file sharing programs, and Web surfing, automatically detecting and cleaning infected files before they attack the user’s system. Designed for both novice computer users and online pros, McAfee VirusScan’s award-winning threat prevention technology helps to provide a safe and worry-free online experience.

McAfee® Personal Firewall Plus
McAfee Personal Firewall Plus monitors users’ Internet connections for unauthorized access, no matter the type of connection—DSL, cable modem, satellite, dial-up or wireless. With advanced intrusion prevention, color-coded security alerts and detailed logging, McAfee Personal Firewall Plus gives hip-e users control of their communications to and from the node and nodebook, for a safer and more worry-free online experience. Automatic updates help keep hip-e users ahead of hackers and snoops, making McAfee Personal Firewall Plus the effortless way to help protect the node and nodebook and the personal data that resides on it.

McAfee® Privacy Service
McAfee Privacy Service helps to secure personal information stored on the node and nodebook while providing greater control over the entire family's Internet experience with online advertisement blocking, inappropriate content filtering and other content controls. McAfee Privacy Service helps to ensure that users do not expose confidential information to online threats such as “phishing” or other online scams. Easy to use, McAfee Privacy Service builds an encrypted database of personal information users do not want submitted over the Internet, helping to ensure online safety.

McAfee SpamKiller®
McAfee SpamKiller employs a technologically superior, multi-layered filtering engine to help keep hip-e mail inboxes spam-free. Unsolicited, fraudulent and inappropriate e-mail messages are increasing at a rapid pace. Consequently, anti-spam protection is an essential layer of defense in an effective security strategy. McAfee SpamKiller offers a comprehensive set of features and advanced detection and reporting options that enable users to eliminate spam quickly and easily, while also granting them the power to fight back.

“Providing users--in this case teenagers and their parents--with up-to-date and easy to use virus and security protection is a must today,” explained Todd Gebhart, Senior Vice President Business Development for McAfee, Inc.  “We are glad that we could work together with Digital Lifestyles Group to provide the best protection for its hip-e computer experience.”

The hip-e digital lifestyle computer can be ordered now at or 1-887-hip-e4me and will be available for delivery starting Thanksgiving 2004.


About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include   hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (,, direct sales force, third-party resellers and retail stores.  More information about Digital Lifestyles Group is available at

About McAfee, Inc.

McAfee, Inc. (NYSE: MFE), headquartered in Santa Clara, Calif., creates best-of-breed intrusion prevention and risk management solutions. McAfee’s market-leading security products and services help large, medium and small businesses, government agencies, and consumers prevent intrusions on networks and protect computer systems from critical threats. Additionally, through the Foundstone Professional Services division, leading security consultants provide security expertise and best practices for organizations.  For more information, McAfee, Inc. can be reached at 972-963-8000 or on the Internet at

NOTE: McAfee is a registered trademark of McAfee, Inc. and/or its affiliates in the US and/or other countries.  The color red in connection with security is distinctive of McAfee brand products.  All other registered and unregistered trademarks in this document are the sole property of their respective owners.  © 2004 Networks Associates Technology, Inc.  All Rights Reserved.

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.