Digital Lifestyles Group Selected
as the Official Consumer Electronics
hip-e playme chosen as exclusive celebrity gift
and hip-e node to be demoed in the Backstage Creations Celebrity Talent
Company of Nickelodeon’s 18th Annual Kids’ Choice Awards®
Los Angeles, Calif., March 28, 2005 – Digital Lifestyles
Group, Inc. (OTCBB: DLFG), the creators of hip-e™ – the
world’s first all-in-one lifestyle computer and entertainment
system designed exclusively for teens by teens - has been selected
by Backstage Creations, specialists in award show gifts and custom
backstage talent retreats, to be the exclusive consumer electronics
company featured at Nickelodeon’s 18th Annual Kids’ Choice
Awards. This year’s presenters will each receive the hip-e playme
as part of the official presenter gift baskets. The awards show, hosted
by Ben Stiller, will air live on Nickelodeon at 8 p.m. EST on Saturday,
April 2, 2005 from UCLA’s Pauley Pavilion.
This year’s presenters, including Host, Ben Stiller, Cameron
Diaz, Halle Berry and Will Ferrell, just to name a few, will receive
a hip-e playme and a custom skin, the latest must-have personal media
carrier. The playme is more than just an MP3 player, as it also works
as an FM radio and a USB flash drive, offering 512 MB memory for storage
of up to 150 songs, photos and homework assignments, and a Digital
In addition, the presenters will also receive 6 months of music downloads
(40 songs per month) on eMusic, the world’s No. 2 digital download
service focused exclusively on music outside the commercial mainstream,
delivering two million downloads monthly.
The playme docks with the hip-e node, the all-in-one lifestyle computer
and entertainment system, as well as the hip-e beatbox to function
as a mobile boombox. The hip-e node will be available as the exclusive
computer and entertainment system for celebrities to demo backstage.
The hip-e node with it’s cutting edge design features digital
hardware and accompanying software applications that all talk to each
other to bring the user a simple experience. Digital hardware
includes: Computer, TV, DVR, CD and DVD, cell phone, mp3 player,
stereo, futuristic boom box, docking station, all wireless, all-in-one. Software
called the hip-e hangout is a fresh, fun new approach to an interactive
desktop layered on top of Microsoft Windows XP that is inspired by
how young people use computers. hip-e hangout is the centerpiece
of the experience and allows you, with one click access, to instant
message, watch TV, shop, browse, download and listen to music, get
the latest news, share your photographs, play games, watch movies,
do homework, research and connect with friends – both at your
desk or while mobile – all in a safe, secure environment.
Digital Lifestyles will also be auctioning off a special celebrity-signed
hip-e node to benefit a charity, supported by Nickelodeon
Nickelodeon’s Kids’ Choice Awards allow kids to vote for
their favorites in a total of 15 categories. In addition, surprise
awards will be announced during the show. Voting kicks off on March
7 on Nick.com and via cell phones by wireless text messaging. Additionally,
kids can vote for their Favorite Athlete, Favorite Book and Favorite
Video Game through a mail-in ballot offered exclusively in Nickelodeon
Magazine’s March issue. More than 17 million votes were logged
by kids for their favorites in 2004.
Nickelodeon's 18th Annual Kids' Choice Awards will be seen in more
than 150 million households on Nickelodeon's international channels
in the U.K., Europe, Russia, Asia, Australia, Latin America and Brazil,
as well as the U.S.
About Digital Lifestyles Group, Inc.
Digital Lifestyles Group, Inc. designs, manufactures and markets digital
lifestyle solutions that serve specific consumer segments and shatter
the way people think about computers and the Internet. Our solutions
include lifestyle software, multimedia systems and accessories. Digital
Lifestyles ignited the market with hip-e, the award winning, digital
lifestyle computer and entertainment system designed for today’s
youth. hip-e is available direct at www.hip-e.com,
877-hip-e4me(447-3463) or at Circuit City stores beginning in April.
More information about Digital Lifestyles Group is available at www.dig-life.com.
About Backstage Creations
BACKSTAGE CREATIONS was created in 2000 by Karen Wood, formerly a
talent coordinator on over 50 award shows, to give major corporations
as well as up-and-coming designers the exclusive opportunity to personally
introduce their products and services to celebrities. BACKSTAGE
CREATIONS has created celebrity retreats at various industry honors
including the Sundance Film Festival, Screen Actors Guild Awards®,
People’s Choice Awards, Essence Awards and Billboard Music Awards. Karen
Wood’s Backstage Creations Retreats and Gift Baskets are regularly
featured on Entertainment Tonight, Access Hollywood, Extra, E!, TV
Guide and in People, Entertainment Weekly, Women’s Wear Daily,
US Weekly, Variety and many other publications.
eMusic (www.emusic.com) stands
alone as the only digital music service that is 100% focused on serving
the needs of independent music fans and independent labels. Delivering
nearly 2 million downloads each month, eMusic is among the top digital
music services, offering a diverse catalog of 500,000 tracks from established
and emerging artists in every genre from the world’s top independent
labels. eMusic was not only the first service to sell songs and albums
in the popular MP3 format, it was the first company to launch a digital
music subscription service. Unlike other services that severely restrict
portability, eMusic allows members complete flexibility to burn CDs,
transfer to MP3 devices and make multiple copies for personal use.
eMusic also offers access to exclusive recordings from eMusicLive’s
network of premier music venues across the country. eMusic subscription
plans start at $9.99 per month for 40 downloads. A free trial is available
to all new users. Based in New York and San Diego, eMusic is wholly
owned by Dimensional Associates, Inc., the private equity arm of JDS
Capital Management, Inc.
NOTE: eMusic is a registered trademark and eMusic.com is a trademark
of eMusic.com Inc. All other trademarks are the property of their