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Digital Lifestyles Group Selected as the Official Consumer Electronics
Company of Nickelodeon’s 18th Annual Kids’ Choice Awards®

hip-e playme chosen as exclusive celebrity gift and hip-e node to be demoed in the Backstage Creations Celebrity Talent Retreat

Los Angeles, Calif., March 28, 2005 – Digital Lifestyles Group, Inc. (OTCBB: DLFG), the creators of hip-e™ – the world’s first all-in-one lifestyle computer and entertainment system designed exclusively for teens by teens - has been selected by Backstage Creations, specialists in award show gifts and custom backstage talent retreats, to be the exclusive consumer electronics company featured at Nickelodeon’s 18th Annual Kids’ Choice Awards. This year’s presenters will each receive the hip-e playme as part of the official presenter gift baskets. The awards show, hosted by Ben Stiller, will air live on Nickelodeon at 8 p.m. EST on Saturday, April 2, 2005 from UCLA’s Pauley Pavilion.

This year’s presenters, including Host, Ben Stiller, Cameron Diaz, Halle Berry and Will Ferrell, just to name a few, will receive a hip-e playme and a custom skin, the latest must-have personal media carrier. The playme is more than just an MP3 player, as it also works as an FM radio and a USB flash drive, offering 512 MB memory for storage of up to 150 songs, photos and homework assignments, and a Digital Voice Recorder. 

In addition, the presenters will also receive 6 months of music downloads (40 songs per month) on eMusic, the world’s No. 2 digital download service focused exclusively on music outside the commercial mainstream, delivering two million downloads monthly.

The playme docks with the hip-e node, the all-in-one lifestyle computer and entertainment system, as well as the hip-e beatbox to function as a mobile boombox. The hip-e node will be available as the exclusive computer and entertainment system for celebrities to demo backstage. 

The hip-e node with it’s cutting edge design features digital hardware and accompanying software applications that all talk to each other to bring the user a simple experience.  Digital hardware includes:  Computer, TV, DVR, CD and DVD, cell phone, mp3 player, stereo, futuristic boom box, docking station, all wireless, all-in-one.  Software called the hip-e hangout is a fresh, fun new approach to an interactive desktop layered on top of Microsoft Windows XP that is inspired by how young people use computers.  hip-e hangout is the centerpiece of the experience and allows you, with one click access, to instant message, watch TV, shop, browse, download and listen to music, get the latest news, share your photographs, play games, watch movies, do homework, research and connect with friends – both at your desk or while mobile – all in a safe, secure environment. 

Digital Lifestyles will also be auctioning off a special celebrity-signed hip-e node to benefit a charity, supported by Nickelodeon

Nickelodeon’s Kids’ Choice Awards allow kids to vote for their favorites in a total of 15 categories. In addition, surprise awards will be announced during the show. Voting kicks off on March 7 on and via cell phones by wireless text messaging. Additionally, kids can vote for their Favorite Athlete, Favorite Book and Favorite Video Game through a mail-in ballot offered exclusively in Nickelodeon Magazine’s March issue. More than 17 million votes were logged by kids for their favorites in 2004.

Nickelodeon's 18th Annual Kids' Choice Awards will be seen in more than 150 million households on Nickelodeon's international channels in the U.K., Europe, Russia, Asia, Australia, Latin America and Brazil, as well as the U.S.

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle solutions that serve specific consumer segments and shatter the way people think about computers and the Internet.  Our solutions include lifestyle software, multimedia systems and accessories. Digital Lifestyles ignited the market with hip-e, the award winning, digital lifestyle computer and entertainment system designed for today’s youth.  hip-e is available direct at, 877-hip-e4me(447-3463) or at Circuit City stores beginning in April. More information about Digital Lifestyles Group is available at

About Backstage Creations

BACKSTAGE CREATIONS was created in 2000 by Karen Wood, formerly a talent coordinator on over 50 award shows, to give major corporations as well as up-and-coming designers the exclusive opportunity to personally introduce their products and services to celebrities.  BACKSTAGE CREATIONS has created celebrity retreats at various industry honors including the Sundance Film Festival, Screen Actors Guild Awards®, People’s Choice Awards, Essence Awards and Billboard Music Awards.  Karen Wood’s Backstage Creations Retreats and Gift Baskets are regularly featured on Entertainment Tonight, Access Hollywood, Extra, E!, TV Guide and in People, Entertainment Weekly, Women’s Wear Daily, US Weekly, Variety and many other publications. 

About eMusic

eMusic ( stands alone as the only digital music service that is 100% focused on serving the needs of independent music fans and independent labels. Delivering nearly 2 million downloads each month, eMusic is among the top digital music services, offering a diverse catalog of 500,000 tracks from established and emerging artists in every genre from the world’s top independent labels. eMusic was not only the first service to sell songs and albums in the popular MP3 format, it was the first company to launch a digital music subscription service. Unlike other services that severely restrict portability, eMusic allows members complete flexibility to burn CDs, transfer to MP3 devices and make multiple copies for personal use. eMusic also offers access to exclusive recordings from eMusicLive’s network of premier music venues across the country. eMusic subscription plans start at $9.99 per month for 40 downloads. A free trial is available to all new users. Based in New York and San Diego, eMusic is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

NOTE: eMusic is a registered trademark and is a trademark of Inc. All other trademarks are the property of their respective owners