Digital Lifestyles Group
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Digital Lifestyles and Ecount empower teens with hip-e prepaid cards

New hip-e Cards Allow Teens to Shop Online and Offline through the hip-e Hangout and Visa® Merchants

AUSTIN, TX – November 30, 2004 – Following the introduction of the hip-e brand, the world’s first lifestyle computer and entertainment system designed exclusively for teens, Digital Lifestyles Group, Inc. (OTCBB: DLFG) today announced a collaboration with Ecount (www.ecount.com) to provide prepaid Visa cards that will be available with all hip-e nodes and nodebooks. Consistent with hip-e’s mission to meet teen’s lifestyle and digital needs, the new hip-e branded cards will provide teens with the purchasing power of a reloadable prepaid Visa card, instant cash access at ATMs worldwide, and online money management tools, while also giving parents the opportunity to monitor their teen’s spending.

“hip-e cards are a great instrument for teaching teens financial responsibility, while giving parents the security of knowing their children cannot overspend or accumulate debt,” said Kent Savage, CEO of Digital Lifestyles Group. “The hip-e card offers parents peace of mind by allowing them to oversee their teen’s spending, while offering the teens the freedom to do things like shop, download music and movies or purchase concert tickets on their own.”

The hip-e card will be embossed with the teen’s name and serve as their personal payment plastic for traditional shopping and spending anywhere Visa debit cards are accepted. Moreover, the hip-e cards will give teens the independence to interact with the e-commerce components inside of the hip-e hangout interactive desktop.

The hip-e hangout is a fresh, fun and new approach to an interactive desktop experience that is inspired by how teens use computers and the Internet. The hip-e hangout is the centerpiece of a teen’s digital lifestyle that seamlessly ties in all the elements of hip-e’s hardware and software in one simple, relevant and customizable interface. It is designed to make all of the applications teens most frequently use their computer for, readily available at their fingertips. With the hip-e hangout and a hip-e card, teens will be able to:

  • Shop anywhere: Teens can use their debit cards both online and offline to make purchases anywhere Visa debit cards are accepted.
  • Learn valuable budgeting skills: Teens can monitor spending habits more effectively with their prepaid card and the money management tools provided by Ecount and hip-e.  No longer will teens need to carry cash or borrow their parent’s credit card. 
  • Receive recurring allowances: Parents can schedule automated allowances on a recurring basis.
  • Reassure parents by monitoring spending: Parents can monitor their teen’s spending habits with the card.

"Ecount is very excited about our collaboration with Digital Lifestyles and their new hip-e computer and entertainment system," says Matt Gillin, CEO of Ecount. "We love their vision of tailoring technology to the vibrant, dynamic teen market and believe they have a great synergy with Ecount’s innovative approach of providing payment solutions to teens."

The hip-e digital lifestyle computer and entertainment system can be ordered now at www.hip-e.com or 1-877-hip-e4me and will be available this Thanksgiving.

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. Our products include hip-e™, the first digital lifestyle computer and entertainment system for teens, and the Northgate® line of desktop and notebook computers for consumer, business and education customers. We sell our products through our online stores (www.hip-e.com, www.northgate.com), direct sales force, third-party resellers and retail stores.  More information about Digital Lifestyles Group is available at www.dig-life.com

About Ecount

Ecount is a pioneering provider of specialized payments for both corporations and consumers looking for a fast, reliable, flexible and economical way to send and receive payments. A leading provider of incentive, compensation and promotional programs, Ecount has powered solutions for millions of consumers nationwide and many of the world’s leading corporations, including 27 of the Fortune 100, like Dell, GM and AT&T.  For more information, please visit www.ecount.com.

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.