Digital Lifestyles Group
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Digital Lifestyles Group offers sneak preview of hip-e™ in major markets across the country.

Company Previews hip-e™ Digital Lifestyles Platform to Enthusiastic Teens at Simon D-Tour™ Live Mall Event featuring Ashlee Simpson, Ryan Cabrera and Cherie; Formally Launches Nationwide “hip-e Squad” Viral Marketing Program 

AUSTIN, TX, August 11, 2004On the heels of announcing alliances with some of the world’s leading manufacturing companies, Digital Lifestyles Group (OTCBB: DLFG) today began offering teens in major markets nationwide a sneak peek at hip-e – the first digital lifestyles platform designed exclusively for teens.  Digital Lifestyles Group is sponsoring and participating in the Simon D-Tour Live™ mall tour, enabling the company to offer teens in select cities the opportunity to experience hip-e before the official launch.  In addition, as part of a comprehensive viral marketing strategy, Digital Lifestyles Group has recruited over 1000 teen “Squad Leaders” within the top 10 markets in the country. Creating grassroots-level interest and excitement among teens, the program encourages teens to talk about hip-e within their circle of influence, and also drive traffic to the Simon D-Tour Live mall event, so their friends can experience hip-e first hand. 

hip-e is a new experience in computing that is simple, fun and relevant to teen’s digital lifestyle.  From instant messaging, watching TV, surfing the net, shopping, connecting with friends via wireless text messaging or listening and sharing music – hip-e is destined to become the center of every teen’s digital world.  Digital Lifestyles Group will officially launch and reveal full product details of hip-e later this month. 

“We are delighted to participate in the Simon D-Tour Live tour. In addition to delivering a very unique product that is inspired by teens and designed for them, Digital Lifestyles Group is also unleashing word-of-mouth buzz and excitement within the teen community through a series of innovative programs that tap into the remarkable influence teens have on their friends,” said Kent Savage, Chairman and CEO of Digital Lifestyles Group, Inc. “The Simon D-Tour Live event is the perfect venue to leverage our unique hip-e Squad Leader program that establishes teen influencers within select markets and encourages participants to talk about hip-e within their circle of friends, and generate interest and excitement among them.” 

The Simon D-Tour Live mall tour takes place between August 6 and October 16, 2004, and travels through 24 cities nationwide, reaching over 140,000 teens during the course of the tour.  This year hip-e gets into the mix and shares the spotlight with teen pop sensations, Ashlee Simpson, Ryan Cabrera and Cherie.  During the Simon D-Tour Live mall tour, teens in select major markets will have the opportunity to get a hands-on experience with working hip-e samples and learn more about the exciting product line from their peers and Squad Leaders.  

Simon D-Tour Live mall tour locations and dates include: 

Garden City, NY  -  Roosevelt Field
Ashlee Simpson, Friday, August 6th, 3:00-9:00pm

Lake Grove, NY  -  Smith Haven Mall
Ryan Cabrera, Saturday, August 7th, 3:00-9:00pm

Saugus, MA  -  Square One Mall
Ryan Cabrera, Thursday, August 12th, 3:00-9:00pm

North Attleboro, MA  -  Emerald Square Mall
Ryan Cabrera, Friday, August 13th, 3:00-9:00pm

Nashua, NH  -  Pheasant Lane Mall
Ryan Cabrera, Saturday, August 14th, 3:00-9:00pm

Jersey City, NJ  -  Newport Centre
Ryan Cabrera, Friday, August 20th, 3:00-9:00pm

Rockaway, NJ  -  Rockaway Townsquare
Ryan Cabrera, Saturday, August 21st, 3:00-9:00pm

Waldorf, MD  -  St. Charles Towne Center
Ryan Cabrera, Thursday, August 26th, 3:00-9:00pm

Arlington, VA  -  Fashion Centre at Pentagon City
Ryan Cabrera, Friday, August 27th, 3:00-9:00pm

Glen Allen, VA  -  Virginia Center Commons
Ryan Cabrera, Saturday, August 28th, 3:00-9:00pm

Duluth, GA  -  Gwinnett Place
Ryan Cabrera, Friday, September 3rd, 3:00-9:00pm

Kennesaw, GA  -  Town Center at Cobb
Cherie, Saturday, September 4th, 3:00-9:00pm

Calumet City, IL  -  River Oaks Center
Ryan Cabrera, Friday, September 10th, 3:00-9:00pm

Orland Park, IL  -  Orland Square
Ryan Cabrera, Saturday, September 11th, 3:00-9:00pm

Indianapolis, IN  -  Castleton Square
Cherie / Ryan Cabrera, Friday, September 17th, 3:00-9:00pm

Indianapolis, IN  -  Lafayette Square
Cherie, Saturday, September 18th, 3:00-9:00pm
Independence, MO  -  Independence Center
Cherie, Friday, September 24th, 3:00-9:00pm

Topeka, KS  -  West Ridge Mall
Cherie, Saturday, September 25th, 3:00-9:00pm

San Antonio, TX  -  Ingram Park Mall
Cherie, Thursday, September 30th, 3:00-9:00pm

Cedar Park, TX  -  Lakeline Mall
Cherie, Saturday, October 2nd, 3:00-9:00pm

Laguna Hills, CA  -  Laguna Hills Mall
Cherie, Thursday, October 7th, 3:00-9:00pm

Westminster, CA  -  Westminster Mall
Cherie, Friday, October 8th, 3:00-9:00pm

Brea, CA  -  Brea Mall
Ashlee Simpson/Cherie, Saturday, October 9th, 12noon-6:00pm

Tacoma, WA  -  Tacoma Mall
Cherie, Friday, October 15th, 3:00-9:00pm

Seattle, WA  -  Northgate Mall
Cherie, Saturday, October 16th, 3:00-9:00pm

 

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (www.hip-e.com, www.northgate.com) , direct sales force, third-party resellers and retail stores. More information about Digital Lifestyles Group is available at www.dig-life.com.


Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.