Digital Lifestyles Group
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hip-e™ rocks the computer world at DigitalLife Expo in New York City

  • hip-e wins a Best of Show Award
  • Creates Buzz and Excitement as Thousands Get Hands-on Experience with hip-e
  • DJ Swizz Beatz Appointed hip-e Musical Director; Creates a Frenzy Among Fans at the Show
AUSTIN, TX – October 19, 2004 – Making its debut at the recent DigitalLife expo in New York City, Digital Lifestyle Group’s (OTCBB:DLFG) hip-e node created a stir at the show by winning the coveted Best of Show award in the “Gift for Kids” category and hosting a special guest appearance by famous rap artist DJ Swizz Beatz.  Over 30,000 consumers attending the show were offered the opportunity to get a hands-on experience with the hip-e node, creating tremendous excitement among teens and adults alike.  Attendees also flocked the booth and lined up to get autographs from DJ, and newly appointed hip-e music director, Swizz Beatz.  

The hip-e node is the world’s first all-in-one computer and entertainment system designed for teens, offering everything they want in a computer experience and more.  Instant message, watch television, surf the internet or listen and share music – hip-e lets teens do all this and much more in one simple and robust package that is as fun to use as it is functional. 

"We are extremely excited by the response we've received from consumers, industry experts and media at the DigitalLife show in New York City," said Kent Savage, Chairman and CEO of Digital Lifestyles Group. "Our booth presence at DigitalLife Expo attracted thousands of consumers who were thrilled with the fresh look and integrated experience hip-e offers teens.  Swizz Beatz’s presence at the hip-e booth further added to the excitement among fans at the show.  Swizz has brought his fabulous musical talents to make the hip-e hangout a unique and entertaining experience.  Our presence at the show resulted in a continued buzz that is establishing hip-e as the perfect gift for the holidays.”

…And the winner is – hip-e

Editors of PC Magazine and the Ziff Davis Game Group scured the show floor and reviewed thousands of PC and consumer electronics products among approximately 100 exhibitors to finally select the hip-e node as winner of the Best of Show Award in the “Gift for Kids” category.  The award represents a true testament to the innovative thinking and radical design philosophy adopted by hip-e, to offer teens their own voice in an industry crowded by dull, one-size-fits-all computers and electronics. 

While the hip-e node wowed the consumers, media and judges, DJ Biz Markie provided the soundtrack to all the fun.  Spinning tunes to a cheering crowd, Biz ensured there was never a quiet moment at the booth, while DJ Swizz Beatz stopped by to sign autographs and pose for photographs with thrilled fans.  "hip-e is all about an entirely new computer and entertainment revolution for today’s youth,” says Swizz Beatz, Rap Artist, Producer and newly appointed hip-e Music Director.  “hip-e provides a cool way to experience music and entertainment.  I chose to be involved because I believe in hip-e and the people at Digital Lifestyles Group.”

DigitalLife, sponsored by Ziff Davis Media Inc, brings together technology companies, press and consumers and allows them to sample some of the new trends in the technology industry.  The Digital Lifestyles Group booth featured the all-in-one hip-e node, including the playme mp3 player, reachme cell phone and beatbox speaker system. 

The hip-e digital lifestyle computer and entertainment system can be ordered at www.hip-e.com and 1-877-hip-e4me and will be available this Thanksgiving.

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include   hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (www.hip-e.com, www.northgate.com), direct sales force, third-party resellers and retail stores.  More information about Digital Lifestyles Group is available at www.dig-life.com

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.