Digital Lifestyles Group
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Digital Lifestyles Group announces availability of hip-e teen lifestyle computer and entertainment system on amazon.com

hip-e users can go directly to Amazon.com by clicking the “hip-e hangout” or node “hot key” on the computer keyboard

AUSTIN, TX – NOVEMBER 18, 2004 – Digital Lifestyles Group, Inc. (OTCBB: DLFG) today announced that hip-e™, the world’s first lifestyle computer and entertainment system designed exclusively for teens, is now available in the Amazon.com Electronics store (www.amazon.com/electronics).

“We are extremely pleased to join forces with Amazon and offer all teens the ability to obtain hip-e products from one of their favorite and most trusted online retailing Websites,” said Erik Smith, Vice President of Business Development and Programming at Digital Lifestyles Group. “As a result of our relationship, hip-e will be introduced to the millions of customers who shop at Amazon.”

Also as a result of this relationship, hip-e users will now have direct access to Amazon.com through multiple touch points on the hip-e node, including the hip-e hangout Mall and an Amazon.com “hot key” button present on the hip-e node wireless keyboard. This relationship is the latest example of how Digital Lifestyles Group is redefining personal computing and the Internet to provide simple, fun, and relevant lifestyle solutions to teens.

The all-in-one hip-e node is the perfect entertainment and communication center for a teen’s room.  The node comes bundled with the hip-e hangout, delivering a simple, fun and safe experience for instant messaging, music and videos, television and movies, on line shopping, homework, and more.

Digital Lifestyles Group will fulfill orders for its products purchased on Amazon.com.

 

About Digital Lifestyles Group, Inc.

Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company's products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (www.hip-e.com, www.northgate.com), direct sales force, third-party resellers and retail stores. More information about Digital Lifestyles Group is available at www.dig-life.com.

Forward-looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, the Company can give no assurance that such expectations or any of the forward-looking statements will prove to be correct, and future results may differ materially from those discussed in this press release. Important information regarding the factors that may affect the Company's future performance is included in its public reports that it files with the Securities and Exchange Commission. The Company disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future event, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.