Digital Lifestyles Group and Alloy, Inc form strategic alliance
Digital Lifestyles Group Teams Up With The Nation’s Leading Youth Marketer to Introduce hip-e, The First Digital Lifestyle Platform for Teens
Austin, Texas – July 8, 2004 – On the heels of its recent name change and the announcement of the hip-e brand and product line, Digital Lifestyles Group, Inc. (OTCBB: NGTE), designer, manufacturer and marketer of digital lifestyle products, today announced that it has formed a strategic alliance with Alloy, Inc. (Nasdaq: ALOY), the nation’s leading youth marketer, for the upcoming introduction of hip-e– a new line of products that will seek to define a new “teen computing and digital lifestyle” category within the computer industry.
This exclusive strategic alliance combines this dynamic new brand with Alloy's network of proprietary assets aimed at reaching the youth market. Through this relationship, Digital Lifestyles Group and Alloy will launch the hip-e brand and define the product line as a new experience in computing that is simple, fun and relevant to teens’ digital lifestyles.
"Alloy’s marketing expertise coupled with the reach of its individual properties provide hip-e with established and proven integrated marketing channels to launch the hip-e brand of products and services in a compelling way to the growing, influential and underserved teen market,” said Kent Savage, Chairman and CEO of Digital Lifestyles Group, Inc. “This alliance underscores hip-e’s commitment to serving the digital lifestyles of today’s teen market."
“We are thrilled to align with such a compelling youth brand and product line as hip-e. It promises to redefine the teen computing industry", said Matt Diamond, CEO and Co-founder of Alloy, Inc. “This breakthrough brand, coupled with the creation of a compelling and dynamic marketing program through Alloy's media and marketing companies guarantees the hip-e launch will draw widespread attention from teens and general consumers alike. The combination of hip-e's concept and our vast network of teen properties is unbeatable.”
Digital Lifestyles Group is working closely with Alloy’s media and marketing companies in the development of an integrated launch program for hip-e that will utilize multiple Alloy properties:
AMP Agency, Alloy’s promotional marketing business
Unique Marketing and Promotions: AMP has created a host of strategic and dynamic marketing activities and consumer promotions to support the launch of the hip-e brand
360 Youth, Alloy’s youth media and marketing business
Scheduled for introduction on August 11, 2004, hip-e will focus on products, services and customized technologies that address the unique needs of the growing and underserved teen market.