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Digital Lifestyles Group announces design and manufacturing alliances with M3, Inventec, Arima, Spec Research and Zylux Digital Lifestyles Group Reveals Relationships with Leading Design and Contract Manufacturing Firms to Produce hip-e™ – The First Digital Lifestyle Platform Inspired by Teens and Designed Exclusively for Teens AUSTIN, TX, AUGUST 4, 2004 – Digital Lifestyles Group, Inc. (OTCBB: DLFG), today announced that it has entered into relationships with several leading companies that, together, have formed an alliance to produce the hip-e line of teen computing and digital lifestyle products. Digital Lifestyles Group is collaborating with M3 Design Inc., Inventec Corporation, Arima Group, Spec Research and Zylux to create a unique product that seamlessly blends hardware and software, and which is designed to provide an unsurpassed user experience that fits perfectly within teens’ lifestyles. Set to begin roll out this month, hip-e will address the unique needs of the growing and underserved teen market. “hip-e is an exciting new line of products that we envision will enjoy immense popularity among teen audiences. hip-e evolves from a design philosophy that blurs the lines between hardware and software, both operationally and visually, and will deliver a turnkey platform that is optimized for teen content and application usage. Undoubtedly, M3, Inventec, Arima, Spec Research and Zylux have proven critical to our efforts in delivering this innovative product to our teen customers,” said Kent Savage, Chairman and CEO of Digital Lifestyles Group, Inc. “They have established reputations in the industry for high quality design and manufacturing capabilities, and we are very pleased to work with them in producing the hip-e line of products.” Inspired By Teens, Developed By Industry Experts Developed after conducting extensive market research studies and in-depth audits on what teens want in a computer experience, hip-e is the first digital lifestyle platform that gives teens a complete all-in-one solution, with a cool design language and brand that conveys the teen digital lifestyle. Digital Lifestyles Group worked closely with M3 Design Inc. to develop hip-e’s vibrant design language and tightly integrate it within both hardware and software. The result is a compelling, simple and entertaining experience with impressive functionality that is matched by its gripping design. “When hip-e was first conceived, we recognized an immense opportunity to design a product exclusively for teens and respond to their extensive digital lifestyle needs,” said Terry Branson, President of M3 Design Inc. “We are delighted that Digital Lifestyles Group is answering this need in the market, and we’re very excited to play a role in launching the hip-e product line.” Produced by the World’s Leading Manufacturers About Digital Lifestyles Group, Inc.
Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (www.hip-e.com, www.northgate.com), direct sales force, third-party resellers and retail stores. More information about Digital Lifestyles Group is available at www.dig-life.com. About Inventec Corporation About Arima
Arima Computer, one of leading original, design, and contracted manufactures in the world. With full spectrum of digital product design, development and manufacturing, through an efficient global logistic manufacturing system, a powerful technology and engineering combination, Arima is a value added business enabler and a good manufacturing partner in business of worldwide basis. For more information about Arima, please visit the company web site at www.arima.com.tw. About Zylux About Spec Research
SPEC Research is a PC input device manufacturer and product developer based in Walnut, California; with manufacturing facility in China and sales and support office in Taiwan, offering comprehensive PC input device design and development services. SPEC Research offers quality and integrated product development services for our OEM and ODM clients worldwide. Our development, manufacturing and customer support teams focus on providing excellent services and building long-lasting partnerships. Clients include APC, Targus, and Digital Lifestyles Group. For more information, please visit our websites, www.spec-research.com, and www.dynapoint.net.tw. About M3
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